Our Psympl™ Team
Ran Mullins, CEO
For over 25 years, Ran Mullins has empowered executives to leverage brand and digital strategies effectively. As CEO of Relequint, he spearheads B2B Growth Strategy, working with clients like Diversified, DotLoop/Zillow, SugarCreek, Kinettix, DMI, and New York Blood Center Enterprises. He collaborates with C-suite clients on branding, media, loyalty, martech, data, and RevOps. As CEO of Allegori, Ran led global brand projects in Kenya, Israel, and Switzerland. His career also includes roles as CEO of Cleriti and Co-CEO at Globili. Earlier, he founded and led Metaphor Studio (acquired by LEAP Group), serving clients like Anthem Blue Cross Blue Shield, 3CDC, Fifth Third Bank, and Cincinnati Children’s Hospital. He played a key role in launching BrandCloud, partnering with consumer giants such as Disney, MTV, Kraft, and P&G. Ran is a frequent speaker and writer on branding, GTM, and RevOps. He has served on the boards of the Cincinnati Opera and NOoSPHERE Arts in Brooklyn NY. In his spare time, he enjoys mentoring, painting, and writing, and is a devoted husband and advisor to Fortune 100 companies and startups.
Brent Walker, CSO
Brent is Chief Strategy Officer for Psympl. Prior to launching Psympl, Brent was SVP Consumer Science & Psychographics for Upfront Healthcare, a platform for digital patient engagement to improve health outcomes, grow clients' market share through consumer acquisition & loyalty, and increase patient payments & collections. Upfront Healthcare acquired PatientBond, for whom Brent was SVP Marketing and Analytics, and led the development and ongoing refinement of PatientBond’s psychographic segmentation model and insights, which enable personalized messaging based on patients’ intrinsic motivations and communication preferences. Before that, PatientBond acquired c2b solutions in 2017, which Brent cofounded to help healthcare organizations achieve their goals through consumer insights, tools, and expertise. Prior to c2b solutions, Brent spent 20 years as a top-rated Marketer with P&G in its Healthcare division, leading brands, customer marketing, and psychographic segmentation initiatives. Brent has delivered a variety of publications and industry presentations covering critical healthcare marketing and consumer understanding topics, featured in Forbes, MedCity News, The Commonwealth Fund, Population Health News and Healthcare Finance.
Deep Anandrao, CTO
As a fervent tech enthusiast, Deep’s expertise lies in leading global teams, developing impactful product strategies, and implementing solutions that enhance business processes and profitability for enterprise clients. He is dedicated to leveraging technology to address complex challenges effectively and deliver tangible, sustainable results. With a strong commitment to innovation and technological advancement, Deep’s career is driven by a passion for creating practical solutions that propel individuals and organizations to achieve exceptional outcomes. Over 15 years in software engineering and leadership roles, Deep has specialized in managing products and services throughout their lifecycle, navigating diverse markets across North America, Europe, and Asia.
