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Psympl® Releases Executive Whitepaper on the $124 Trillion Great Wealth Transfer
Psympl® Releases Executive Whitepaper on the $124 Trillion Great Wealth Transfer, Calling Psychographics the Missing Link to Protecting and Growing AUM Across Generations
New research reveals why demographic-based strategies are failing as wealth shifts across generations—and how psychographic intelligence enables persuasive personalization at scale
Psympl® Expands Psychographic AI-Driven Personalization into Banking and Credit Unions Through Partnership with MarketMatch
Psympl®, the Psychographic AI™ platform purpose-built for hyper-personalized engagement in consumer financial services, today announced its entry into the banking and credit union market through a strategic partnership with MarketMatch, a leading digital marketing firm specializing in community banks and credit unions.
Psympl® Launches Motivation Decoder™ to Improve Client Acquisition and Retention in Consumer Financial Services
This revolutionary tool is designed to transform client engagement in the consumer financial services, wealth management, and consumer insurance industries by predicting consumers’ psychographic profiles with an impressive 90% accuracy using a short series of questions.
Psympl Publishes Psychographics in Financial Services and Wealth Management Whitepaper
Leveraging Psychographic AI™ to Uncover Client Motivations and Drive Personalized Engagement
New Psympl™ Financial Market Research Reveals Differences in Consumer Financial Decision-Making Using Psychographics
Psympl publishes Financial Market Research Data
Psympl Pioneers "Psychographic AI" to Revolutionize Personalized Marketing
Co-Founders Ran Mullins and Brent Walker Launch Psympl, Introducing Advanced Audience Personalization Technology to Automate Content Creation and Drive Deeper Engagement for Consumer Acquisition & Loyalty