Brent is Chief Strategy Officer for Psympl. Prior to launching Psympl, Brent was SVP Consumer Science & Psychographics for Upfront, a platform for digital patient engagement to improve health outcomes, grow clients' market share through consumer acquisition & loyalty and increase patient payments & collections. Brent led the development and ongoing enhancement of Upfront’s psychographic segmentation model and insights, which enable personalized messaging based on patients’ intrinsic motivations and communication preferences. 

Before that, Brent was SVP Marketing and Analytics for PatientBond for five years, following its acquisition of c2b solutions in 2017, which Brent cofounded to help healthcare organizations achieve their goals through consumer insights, tools and expertise. Prior to c2b solutions, Brent spent 20 years as a top rated Marketer with P&G in its Healthcare division, leading brands, customer marketing and psychographic segmentation initiatives.

Brent has delivered a variety of publications and industry presentations covering critical healthcare marketing and consumer understanding topics, featured in MedCity News, Forbes, The Commonwealth Fund, Population Health News and Hospitals & Health Networks (H&HN).